Insights

And you probably saw them coming. Introduction: The Loyalty Illusion Loyalty programs are still launching in 2025 at an astonishing pace. Budgets are approved, dashboards are built, and buzzwords fly. The promise? Increased customer spend, deeper relationships, and a powerful differentiator for your brand. But there’s a troubling reality beneath the surface: a staggering 77% of loyalty programs fail within their first two years , often due to a loss of engagement after the in

Today’s retailers operate in a hyper-competitive market where "stickiness"—the ability to keep customers engaged and coming back—is not just a nice-to-have, but a necessity. Modern gaming has perfected this art, boasting over 2.7 billion players worldwide as of the start of 2024. By examining the mechanics that make these games so captivating, retailers can discover innovative ways to boost customer engagement and build deeper connections. The Science of Keeping Players (and

Customer engagement isn't just a nice-to-have—it's your brand's secret weapon for growth. Brands laser-focused on customer experience see revenue growth rates 84% higher than their competitors. The bottom line? Engagement isn't an expense; it’s your most powerful revenue driver. But engagement goes beyond surface-level interactions. It’s about creating meaningful experiences that drive revenue, loyalty, and advocacy. This article explores the tangible ROI of customer engageme