Insights

Executive Summary: Brand communities drive 2x higher customer lifetime value across their customer base. 64% of consumers make purchases based on shared brand values (Edelman Trust Barometer). Community members show 53% higher brand loyalty rates. Engaged community members spend 2x more per purchase. The most successful brands of today don’t just sell—they create experiences that engage potential customers before they buy and offer even more experiences that resonate long aft

We live in a hyper-connected world, and as a result, customer engagement isn’t just about repeat purchases or accumulated points. Consider this: 96% of people rate their friends and family as the best source of purchase information. This makes customer advocacy more than just a nice-to-have—it’s a powerful driver of business growth. True devoted customers—and the advocacy that comes with it—comes from deeper, more personal engagement. Brands that successfully foster this kind

Introduction In today's retail and e-commerce landscape, uncertainty is the norm. From global pandemics to supply chain disruptions and rapidly evolving consumer behaviors, the environment is anything but predictable. During such turbulent times, the instinct to reduce budgets and adopt a "wait-and-see" approach might seem prudent. However, this cautious strategy could be one of the riskiest moves a brand can make. This article explores why inaction isn't just a missed opport