And you probably saw them coming. Introduction: The Loyalty Illusion Loyalty programs are still launching in 2025 at an astonishing pace. Budgets are approved, dashboards are built, and buzzwords fly. The promise? Increased customer spend, deeper relationships, and a powerful differentiator for your brand. But there’s a troubling reality beneath the surface: a staggering 77% of loyalty programs fail within their first two years , often due to a loss of engagement after the in

Today’s retailers operate in a hyper-competitive market where "stickiness"—the ability to keep customers engaged and coming back—is not...

Customer engagement isn't just a nice-to-have—it's your brand's secret weapon for growth. Brands laser-focused on customer experience see...